About EL Chocolatier
A boutique chocolate and gifting brand devoted to handcrafted quality, elegant presentation, and meaningful gifting.
There is a story behind the “EL”.
EL Chocolatier was born from a deeply personal journey. The name “EL” is a tribute to founder Nommie Machete's late mother, Elsie — a woman whose strength, resilience, and quiet courage shaped everything this brand stands for.
What began in 2021 as a passion project, made by hand in her honour, grew into a chocolate house serving private clients, corporations, event planners, and memorial service providers across Gauteng. In 2025 the business was formally registered — but the heart of it has never changed.
Every box we send carries her legacy: made with love, finished with care, and given to mark the moments that matter.
In loving memory of Elsie.
From a passion-led venture to a luxury chocolate house.
EL Chocolatier began as a passion-driven venture rooted in creativity, resilience, and a desire to create something meaningful through food and gifting. What started informally as a handcrafted side business evolved into a luxury chocolate brand with a clear identity — to create beautifully presented artisanal chocolates and gifting experiences that bring joy, elegance, and emotional value.
The brand formally took shape in 2025, building on years of practical experience, customer trust, and a growing reputation for quality, thoughtful service, and bespoke presentation. Today, EL Chocolatier serves private clients, event customers, corporate buyers, and professional institutions.
To be a trusted luxury chocolate and gifting brand known for handcrafted quality, elegant presentation, and memorable experiences.
To create premium artisanal chocolates and bespoke gifting experiences that bring beauty, joy, and meaning to every occasion.
The values that shape every order.
Devoted to integrity, teamwork spirit, ensuring a safe environment, and embracing innovation.
Craftsmanship
Every product is made by hand with a strong focus on detail, quality, and finish.
Excellence
We hold ourselves to a premium standard in ingredients, presentation, and service.
Elegance
Gifting should feel as beautiful as it tastes. Presentation is part of the product.
Integrity
Honest communication, honest pricing, and honest craft — always.
Innovation
We evolve our range and our packaging to keep gifting fresh, considered, and current.
Teamwork Spirit
We work as one team — with our clients and with each other — to deliver something worth remembering.
A Safe Environment
Safe, hygienic, and responsible production standards in everything we make and every space we work in.
Meaningful Service
We treat each order as personal, because for the person receiving it, it always is.
Rejuvenate with chocolate therapy.
A vision built on beauty, purpose, and heart.
EL Chocolatier is led by a founder with a strong entrepreneurial spirit, an eye for detail, and a passion for creating premium products that combine taste, beauty, and emotional value. With a hands-on approach and a deep appreciation for quality presentation, she has built EL Chocolatier into a brand that serves both heartfelt personal moments and polished professional gifting needs.
Her vision is to create a business that stands for more than chocolate alone — a brand that offers memorable gifting, beautiful presentation, and experiences that leave people feeling appreciated, celebrated, and seen.
